September 28th, 2006
U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers
by Jameson Hsu
“Contrary to popular belief that gamers are primarily teenage boys, results of the study indicate that video games have much broader appeal. On average, gamers are 41 years of age with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at home.”
[via comScore, MarketingVOX]
Jameson Hsu is a co-founder of Mochi Media and a connoisseur of the japanese treat mochi. Prior to founding Mochi Media, Jameson co-founded the award winning interactive design firm WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, eBay, and many more.
This entry was posted
5 years, 4 months ago on Thursday, September 28th, 2006 and is filed under
Games Industry,
MochiLand Topics.
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