Hi All,
The Mochi Media team had a great time in Seattle, and we hope those that were able to make it out enjoyed the conference as much as we did! There was a lot going on this year, including great session topics, lots of action on the floor, parties in museums and aquariums, and even a sumo wrestling match. I thought I would put together a quick recap of Casual Connect from my perspective to make some sense of all the madness!
Thoughts and Observations:
- There is a ton of interest in mobile (no surprise there) from the industry in general, particularly with Android and iPhone. Everyone is trying to figure out their “play” in this ever-expanding and increasingly competitive space. Don’t forget we are running “Made for Mobile” Android contest, more details here!
- There was quite a buzzzz going on over the Mochi Game Developer Fund. We had a lot of 1 on 1 conversations with devs about their current and future projects.
- Virtual currencies as a way to monetize was a pretty hot topic, with sessions drawing large audiences. Mochi gave a presentation on this (see picture below), offering up some pretty nice data for those in attendance on some of our lessons learned in micro-transactions with MochiCoins.
- Here is a comment from Josh Larson (President and COO here at Mochi; Casual Connect veteran) on the progression and continued importance of the conference: ”Casual Connect used to be about the casual downloadables business, and you can see how it’s shifted to online, social and mobile.”
- We continue to see interest from publishers, both large and small, seeking casual flash games content for their users. We are working hard to bring some of these great household names into the Mochi Publisher Network…stay tuned!
