October 7th, 2006
Online Gaming Attracts More Women Than Men
by Jameson Hsu
“Nielsen’s extensive survey of demographic, age and gender trends in the video game space found that as of August, about 117 million people in the U.S. qualified as “active gamers,” meaning they spend at least one hour per week on a gaming device. That’s up from 112 million last year. Of the active gamers, 56% play games online, and 64% of those online players are women, according to the study.”
[via The Hollywood Reporter, Next Generation]
Jameson Hsu is a co-founder of Mochi Media and a connoisseur of the japanese treat mochi. Prior to founding Mochi Media, Jameson co-founded the award winning interactive design firm WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, eBay, and many more.
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5 years, 4 months ago on Saturday, October 7th, 2006 and is filed under
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