November 3rd, 2006
Marketing to Older Women Gamers
by Jameson Hsu
“Late last month, comScore Media Metrix released their Game Metrix, a syndicated study analyzing gamers’ cross-platform attitudes and behaviors on a quarterly basis. Among the major finds of this study was the fact that those who play games are, on average, 41 years old with an annual income of roughly $55,000. Perhaps more surprisingly, however, 52 percent of all gamers are women.”
[via GameDaily]
Jameson Hsu is a co-founder of Mochi Media and a connoisseur of the japanese treat mochi. Prior to founding Mochi Media, Jameson co-founded the award winning interactive design firm WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, eBay, and many more.
This entry was posted
5 years, 3 months ago on Friday, November 3rd, 2006 and is filed under
Games Industry,
MochiLand Topics.
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