GDC 06 is coming up soon (March 20-24) and I’ll be speaking on the topic of advergaming trends. The business of developing online casual games to build brand awareness has been big business for a lot of development shops and the trend is only getting stronger. Until recently the task of quantifying and tracking these games has been non-standardized and quite tedious. With all of the games MochiBot is tracking we’ve begun to see trends and new strategies in how to interpret traffic data.

If you’re going to GDC this year and are interested in this topic, then stop by for a visit. I’ll post the slides of my talk in this blog when it’s all done and over with.