“according to a study conducted for AOL, female gamers over 40 spend the most hours per week playing online games — 9.1 hours or 41% of their online time vs. 6.1 hours or 26% for men.” [via The Hollywood Reporter]

“Casual game users are the sweet spot for adoption of many broadband technologies. They represent a cross section of so-called streamers, music and video downloaders, and online purchasers. As much as any one behavioral demographic, gamers reflect the growth of online video.” [via iMedia Connection]

“Advergames usually are relatively cheap to produce, and simple to distribute, the executives said. What’s more, advergames don’t require the same degree of coordination between different parties as ads served while consumers are playing a game.” [via MediaPost, AdJab]

The gents at Weebl recently launched a MochiBot powered Pac-man style game with some beloved characters from their site such as Wee Bull, Weebl, and Bobs. The object of Ultimate Pie Theft is to guide Wee Bull around the stage to eat up all Weebl and Bobs’ pies. The art is really nice and the [...]

Women over age 40 who play casual games: 67 percent play casual games at least four times per week About half (47 percent) play every day About 60 percent or more would rather play a casual game than talk on the phone, knit or do other projects at home (such as building or painting) About [...]

“Contrary to popular belief that gamers are primarily teenage boys, results of the study indicate that video games have much broader appeal. On average, gamers are 41 years of age with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine [...]

Mitchell Davis, CEO of Massive, the gaming ad company recently acquired by Microsoft, offered a comparison between a popular movie and a major game: The Incredibles did $70 million in its opening weekend while Halo2 brought in $125 million the first day. Davis: More than 70 percent of males 18-34 in North America play games [...]

If you’re a fan of games that require quick reactions, precise timing, and some fast fingers then you’ll love SWFROADS. The game is fun, addicting and a great way to pass a slow day at the office. The developer, Zooli, has seen SWFROADS quickly climb our popularity charts for his efforts in making a great [...]

I haven’t had the time to dig into the new iPod game format, but it sure didn’t take long for other people to. Ben Sinclair has an entertaining writeup on his quest to break down the new iPod game format.

I just ran across a sweet commecial over the weekend that Coke put together. It’s a play on GTA (Grand Theft Auto) and they pulled it off nicely. It leaves me feeling all warm and fuzzy… or could that be from the three Cokes I’ve had this morning. Launch video