“In the future, video games will be shorter in length. They will be easier to comprehend, and they will appeal to a wider audience. They will lack hefty instruction manuals and lengthy tutorials. Many will be downloadable. Some will contain advertisements.” [via The New York Sun]

I couldn’t have said this any better myself. “Essentially, game developers, like any developer, like their products to be seen, used, and adored. The framework and infrastructure is now in place to allow that for browser based games, and the demand is about to hit it like a train load of Russian bricks careening down [...]

“…advertisers are increasingly interested in reaching the diverse group of Web users who like to solve puzzles, play word games and decipher mind benders online. In December, about 65.9 million people played online games, which include puzzle games and action video games. That was up 13 percent from December 2005, when 58.4 million clicked online [...]

“76% of players are female; 71% are 40 or older and 47% are 50 or older; 46% are college graduates with 14% holding a master’s or PhD; 53% have an annual household income of $50,000 or more; 67% are married and 53% have at least one child.” [via Sutree]

“Late last month, comScore Media Metrix released their Game Metrix, a syndicated study analyzing gamers’ cross-platform attitudes and behaviors on a quarterly basis. Among the major finds of this study was the fact that those who play games are, on average, 41 years old with an annual income of roughly $55,000. Perhaps more surprisingly, however, [...]

“Women now account for around a third of UK gamers, so it is time to stop talking about women in gaming as if they lived in a separate universe?” [via BBC]

Today’s game showcase is one that has captured the attention of game fans and developers alike from around the world. Long time MochiBot user, IvoryDrive, recently launched an overnight sensation by the name of Red. The game play of Red is somewhat reminiscent of the classic game Paratrooper or Missile Command. The object of the [...]

“Nielsen’s extensive survey of demographic, age and gender trends in the video game space found that as of August, about 117 million people in the U.S. qualified as “active gamers,” meaning they spend at least one hour per week on a gaming device. That’s up from 112 million last year. Of the active gamers, 56% [...]

I’m in LA this weekend for Flash in the Can Hollywood. If you’re at the conference or in the LA area, then just drop me a line and we can meet up. jameson at mochimedia.