September 28th, 2006
Ad Week ‘06: Gaming Moves Toward Center Stage
by Jameson Hsu
- Mitchell Davis, CEO of Massive, the gaming ad company recently acquired by Microsoft, offered a comparison between a popular movie and a major game: The Incredibles did $70 million in its opening weekend while Halo2 brought in $125 million the first day.
- Davis: More than 70 percent of males 18-34 in North America play games — and most of it takes place from 6 p.m. to 1 a.m.
[via paidContent]
Jameson Hsu is a co-founder of Mochi Media and a connoisseur of the japanese treat mochi. Prior to founding Mochi Media, Jameson co-founded the award winning interactive design firm WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, eBay, and many more.
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3 years, 5 months ago on Thursday, September 28th, 2006 and is filed under
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