September 28th, 2006
Ad Week ‘06: Gaming Moves Toward Center Stage
by Jameson Hsu
- Mitchell Davis, CEO of Massive, the gaming ad company recently acquired by Microsoft, offered a comparison between a popular movie and a major game: The Incredibles did $70 million in its opening weekend while Halo2 brought in $125 million the first day.
- Davis: More than 70 percent of males 18-34 in North America play games — and most of it takes place from 6 p.m. to 1 a.m.
[via paidContent]
Jameson Hsu is a co-founder of Mochi Media and a connoisseur of the japanese treat mochi. Prior to founding Mochi Media, Jameson co-founded the award winning interactive design firm WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, eBay, and many more.
This entry was posted
3 years, 11 months ago on Thursday, September 28th, 2006 and is filed under
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